RESO Insurance company was renamed REGO Insurance

15 December, 2022 19:49

RESO insurance company was renamed REGO Insurance CJSC due to the change of owner. The rebranding decision was made after the completion of the transaction for the sale of 100% of the shares to one of the founders of the Company - "Polygraphia” CJSC. The Central Bank of Armenia registered the company under the new name on October 18, 2022.

Artur Mkrtchyan, who previously held the post of First Deputy Executive Director, has been appointed CEO of the Company.

After the name change, REGO Insurance continues to bear all obligations under the existing insurance contracts. The clients do not need to change their policies, all previously concluded contracts continue to operate without re-registration.

The company logo has been changed, the slogan and the positioning have been updated. The corporate identity is developed in accordance with the brand's ideology. Cheerful orange has been added to the recognizable green color, which was previously used in the logo and represented calmness and reliability.

The new slogan of the company - The Future is Safe - incorporates the idea of preventive customer care. REGO Insurance suggests thinking about the future today and, having issued a policy, protect yourself from financial losses in hard and unforeseen circumstances related to health and property. In the near future, the company will update all its corporate attributes in accordance with the new corporate identity and relaunch the website at www.regoinsurance.am .

“With the rebranding, we modernized the approach to product development and insurance policies. The Company's policy has become more flexible, we respond to market trends quickly and have already developed a number of new insurance products that we will present by the end of the current year. Our plans include expanding the agent network and actively developing partnership programs, including in the direction of medical, property and travel insurance,” said Artur Mkrtchyan, CEO of REGO Insurance.

The company aims at strengthening its position in the market and increasing the volume of insurance premiums since the opening in 2008. Currently the share of REGO Insurance in the insurance market of Armenia comprises 9%, while in CMTPL nearly 12%. Voluntary types of insurance services for about 35% of the company's portfolio. According to the results of the third quarter of this year, the volume of cargo insurance increased by 43% compared to the same period in 2021. What refers to travel insurance, an increase of 68% was recorded, personal accident insurance increased by 18%, property insurance - by 4%.

About 150 agents are actively cooperating with REGO on a one-stop basis, which ensures rapidity in decision-making. The total amount of insurance payments for the first three quarters of 2022 exceeded 1.6 billion AMD.